Inseok Lee
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Case Studies

RLWRLD — Physical AI Product Strategy

RLWRLD

Physical AI Product Strategy

2026

"How do you build a product strategy when there's no market to research?"

Physical AIRobotics0→1
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Samsung Fire & Marine Insurance — AI Agent Underwriting Product

Samsung Fire & Marine Insurance

AI Agent Underwriting Product

2024–2025

"How do you earn an underwriter's trust in an AI they can't explain?"

AIInsurance0→1
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Top-3 Korean Bank — AI Banking Platform

Top-3 Korean Bank

AI Banking Platform

2025–2026

"What happens when the mandate is already wrong?"

AIBankingPlatform
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Samsung Card — ML-Driven Commerce Platform

Samsung Card

ML-Driven Commerce Platform

2022–2023

"How do you unify two systems without unifying two audiences?"

MLE-commercePlatform
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