I bridge technology and business to build products that improve people's lives.
Product manager role with 5 years at PwC, shipping AI and platform products for some of Korea's largest enterprises. Strategy & Operations role at RLWRLD, a Physical AI startup. Now at Duke Fuqua (MBA '28).
Selected case studies
Physical AI Product Strategy
RLWRLD
"How do you build a product strategy when there's no market to research?"
Physical AIRobotics0→1
Read case study AI Agent Underwriting Product
Samsung Fire & Marine Insurance
"How do you earn an underwriter's trust in an AI they can't explain?"
AIInsurance0→1
Read case study AI Banking Platform
Top-3 Korean Bank
"What happens when the mandate is already wrong?"
AIBankingPlatform
Read case study How I work
Discover & Strategize
- ·Market & competitive analysis
- ·TAM-SAM-SOM sizing
- ·Business case & financial modeling
- ·Product strategy & roadmap
Define & Design
- ·PRD & requirements
- ·Service blueprints & user flows
- ·Screen planning & UI spec
- ·Prototyping
Build & Ship
- ·Application architecture
- ·Data models (ERD) & API specs
- ·Test strategy & UAT
- ·Launch & change management